AI Pharma Marketing Software for Brand Intelligence
Connect scientific, competitive, and market evidence to uncover brand-relevant insights, strengthen positioning, and build evidence-backed messaging with full source traceability.
Your brand narrative is only as strong as the evidence behind it
Healthcare marketing teams own the narrative, but often depend on Medical Affairs to find and validate the scientific evidence behind it. The result is a slow loop: draft a message, wait for medical review, rewrite, and repeat. Meanwhile, new evidence and competitor publications can make brand positioning outdated before materials reach the market.
How Centivence works for a brand team
Define your brand and therapy area
You set the product, the competitors and the disease area you care about. From that moment the agent watches scientific literature and congress abstracts continuously — no manual searches, no waiting for the next literature review.
Evidence arrives scored and linked to your claims
Every new publication is assessed for relevance and mapped against the claims you already use, so you can see at a glance which message it strengthens, which one it puts at risk, and which materials are affected.
Generate the message from the evidence you select
Pick the papers that support your argument and the platform drafts the value message from them. Nothing is invented: each sentence carries the source it came from, so the draft reaches MLR with its references attached.
Your materials stay current
When new evidence changes the picture — or a competitor publishes — you are told which claims and which materials need review, with a trace of what changed and why. Medical reviews, it no longer has to investigate.
What your brand team can do with Centivence
Six jobs that today eat weeks of coordination between marketing, medical and market access.
Know the moment a competitor publishes
Centivence watches competitor publications and congress abstracts across your therapy area, tells you which of your claims each one touches, and puts the comparison in your hands the same day — not after the next brand plan review.
Explore AI Evidence FinderOne launch narrative, coherent across markets
Every affiliate works from the same evidence base, so local adaptations stay consistent with the global story. When the evidence moves, every market sees what changed and why.
Explore AI Value CreatorClaim substantiation
Every message ships with its evidence attached and its level of support. MLR reviews, it doesn't investigate.
Evidence-based positioning
Build the value proposition on what the evidence supports today, not on what was assumed in the last brand plan.
Materials and campaigns
Slides, copy and congress materials built from the repository, with traceable citations from the first draft.
Continuous brand plan
The plan stops being an annual document: it updates with the evidence as it arrives, with a trace of what changed and why.
Turn scientific evidence into brand messaging.
Use Centivence to keep your claims grounded in evidence, your materials current, and your narrative consistent across every market.
Book DemoCentivence has all the data you need in one place
Access scientific papers, clinical trials, and your own documents — all in one platform built for brand and marketing teams.
Scientific papers
Search over 232 million scientific papers.
Updates weekly
Included Sources
Clinical trials
Search over 545,000 trials registered on clinicaltrials.gov
Coming soon
Included Source
BYOData
Upload your own documents
Integrate company subscriptions to access more full-text papers
Supported Files
Frequently asked questions
Have more questions? Send us an email.
How can AI support pharma marketing teams?
Marketing work in life sciences is bounded by what the evidence supports, so the useful applications of AI are the ones that shorten the distance between a publication and a usable message: screening new literature for relevance, summarising studies, tracking competitor claims, and drafting copy from source material. Centivence covers that loop and keeps every output linked to the paper it came from.
What is claim substantiation and why does it slow brand teams down?
Claim substantiation is the process of proving that each marketing statement is supported by specific scientific evidence. It slows teams down when the claim is written first and the evidence is hunted for afterwards, which turns medical review into a research exercise. Centivence inverts the order: you select the evidence, and the AI Value Creator drafts the message from it with the citation already attached.
How can marketing teams speed up MLR review?
Most MLR delay comes from reviewers having to locate and verify the sources behind each claim rather than judging the claim itself. Submitting materials with the supporting reference attached to every statement removes that step. With Centivence, drafts reach review already referenced, so medical reviews instead of investigating.
How do you track competitor claims and publications?
Manual competitor tracking depends on someone remembering to look, so competitor data often surfaces weeks after publication. Continuous monitoring across journals and congress abstracts closes that gap. The Centivence AI Evidence Finder watches your therapy area and flags which of your claims each new publication affects.
How do you keep brand messaging consistent across markets?
Inconsistency usually starts when each affiliate rebuilds the argument from its own sources. Working from one shared, curated evidence base keeps local adaptations anchored to the same global story. Centivence stores that base in a shared AI Evidence Repository, so every market adapts the same narrative rather than writing a new one.
Can AI-generated content be used in regulated pharma environments?
It can, provided the output is traceable and reviewable: every statement has to point back to a verifiable source, and the medical, legal and regulatory review process still applies. Generic AI tools fail that test because they produce unattributed text. Centivence generates only from evidence you have selected and returns the citation with each message.
How do you know when a marketing material has gone out of date?
Materials usually go stale silently — a new study or a competitor readout changes the picture and nobody notices until the next planning cycle. Centivence flags when a source behind one of your claims is superseded, and tells you which materials are affected so they can be reviewed before they reach the field.
What evidence sources should a pharma marketing team monitor?
At minimum, peer-reviewed literature and clinical trial registries for your therapy area and your competitors, plus congress abstracts, where competitive readouts often appear first. Centivence covers over 232 million scientific papers updated weekly and lets you query them in Find Evidence, upload your own documents, and connect company subscriptions for additional full-text access.
Stop managing evidence.
Start using it.
See how Centivence gives your Medical Affairs, Marketing, and Market Access teams a single system to find, organise, and act on scientific evidence.
Book a demo